On the other side of the coin we have a group of clever New Zealanders called domainers who have done their homework and gone about picking up premium domain names in the knowledge that New Zealand industry will be part of the Internet revolution sooner or later. Overseas investors have seen the same star shining in the heavens, as they were lucky enough have witnessed the incredible .com boom. A time when small town people became domain name legends with a bank account to match. How exciting that must have been.

The recent recession has been a testament to those business owners who have rested on their laurels and not moved with the technological times. How shaky the ground their company must seem as their competitors embrace the Internet as a magnificent tool capable of parading their services and products to a hungry, consumer world. As shop owners have closed their doors and re opened them as an Internet store or mall. The positive changes they have witnessed are assurance that the change is inevitable and will not be denied. A perfect example is that of the traditional antique dealer who has historically relied on passing by traffic to sell his preloved wares, has with the advent of rising costs transferred his boutique business to the Internet where he is able to promote and sell to every corner of the world.

We hear constantly of the medals our award winning wines are making overseas the demand for our prime meats, wool and honey. If these industrious operators had not seen the necessity to expand and grow, our economy would be stagnant instead of in perpetual growth. These exporters of fine New Zealand products did their homework and realized that the web was their ticket to markets outside New Zealand. Their premium domain names are searched on by Internet users all over the world.

So the million dollar question is when will the.co.nz explosion come? What will the out come be? Many of us know the .com boom made a lot of ordinary people very rich as I am sure plenty of NZ domain investors are hoping for also. The company who has left it to the last minute to secure a name that suits their business may find it really hard as it may already be in the hands of either their competitors or domainers. This is the nature of the business world though as some will rise while others will fall. It is the nature of the world.

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