Let us call it what it is… No Internet marketer in their right mind looks forward to the task of link building. In all reality most would rather walk over hot coals. The hardcore reality is this must be done if you wish to reach a top position in Google.
Love it or hate it the facts are that link building is an important part of all successful SEO campaigns. Now that I think about it, I guess that is why so many link building scams continue to pop up everyday. Chances are you have seen the ads somewhere online that read, “Get 100 one-way links for $24.95!”
The part that I find most disheartening is the fact that webmasters fall for these scams everyday. For the most part these scammers really will deliver the amount of links that they promise. However these links are useless because they are of poor quality and do nothing to help you with your SEO efforts.
When I first started out I threw away hundreds of dollars on God knows how many link building scams. I use to be one of those guys who thought that more links meant higher rankings, which meant more traffic, which meant more money – boy was I wrong? Finally it sunk in and I began to realize that I needed high targeted high quality links, placed in the right area on the page, with the right anchor text.
Once you have a grasp on what type of link popularity building you should be doing but you find yourself still standing alone in the dark. The question looming over your head may be… Where do I get started? In reality the answer is very simple. You should first and foremost know which anchor text to target. Whatever you do don’t fall into the trap of targeting generic phrases such as “buying digital camera”. The reason being, if someone types in “buying digital camera” are they really ready to buy? Of course not. The search term is too generic which is a good indication that they still have a few questions that will need to be answered.
A serious buyer will have questions such as what are the various digital cameras? What are the differences between the makes and models? Which ones are in my prince range? Those are just a few questions that a hot buyer may still need to be answered before clicking on that buy button. The bottom-line is you need to stop wasting time targeting the wrong keywords in your link building strategies. Hot buyers are more likely to search for keyword phrases such as, “Nikon Cookpix Digital Camera.”
Link Building Killer – those webmasters that do target the correct buying keyword phrases usually shoot themselves in the foot by “Over Optimizing” their anchor text. Make sure that you vary your anchor text to avoid any penalties by Google.
Another common question that I receive is people asking me why would I target buyer keywords instead of keywords for rankings or traffic. The answer is simple. Too often as Internet marketers we get so caught up in getting on the front page of the search engine results that we sometimes forget our main objectives… Make Money! Now ask yourself… If you rank number one for a particular keyword and you don’t generate any traffic does it really matter? Of course not! Now ask yourself if you generate thousands of unique visitors per day and the visitors are not converting does that really matter? The answer again is NO!
As a business owner our main goal is to convert. It doesn’t matter if you own an online or a brick and mortar business the objective is the same. This is one fundamental that most Internet marketers either neglect or simply do not know. If you walk away from this article with anything I hope it is a shift in your mindset. You have to get out of the habit of link building for traffic and get into the habit of link building for revenue instead and they must be the high targeted quality links of building.
Want to find out more about link building strategies, then visit The SEO Bully’s blog on how to use the best web 2.0 sites to generate massive amounts of traffic.
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